Privacy Policy

1. Our Philosophy on Your Privacy

Just as trust is fundamental between rider and horse, it is the cornerstone of our relationship with you. We believe in Transparent Value and Uncompromising Quality, principles that extend to how we handle your personal data. This policy outlines our practices in clear, straightforward language, free of hidden complexities.

2. Information We Collect

To provide our global community of equestrians with a seamless shopping experience, we collect information that you provide directly and through automated technologies.

Information You Provide to Us:

• Identity & Contact Data: Name, email address, shipping/billing address, and phone number when you create an account, make a purchase (e.g., for All-Purpose & Endurance Saddles or Children’s Show Shirts), or contact our Customer Care Team.
• Financial & Transaction Data: Payment information (such as credit card details processed via our PCI-DSS compliant gateway or your PayPal email) and details of your orders, returns, and preferences.
• Communication Data: Records of your correspondence with us, including emails sent to [email protected].
• Profile Data: Your account password, purchase history, wish lists, and preferences related to equestrian disciplines (e.g., interest in Dressage Event gear or Bell Boots).

Information Collected Automatically:

• Technical & Usage Data: Internet protocol (IP) address, browser type, device information, time zone, and how you interact with our website (e.g., pages viewed, products browsed like Close Contact Saddles or the Danny & Ron’s Rescue Collection).
• Cookie & Tracking Data: Please see Section 7 for detailed information.

3. How We Use Your Information

We use your data with precision and purpose, solely to enhance your journey with us:

• To Fulfill Your Orders: To process payments, arrange shipping, provide invoices, and manage returns for products from Helmets to Therapeutic Saddle Pads.
• To Communicate With You: To send order confirmations, shipping updates, and respond to your inquiries with the “Personal Touch” we value.
• To Improve Our Services: To analyze website use, troubleshoot issues, and improve our product offerings, website functionality, and customer service.
• For Security & Fraud Prevention: To protect our website, business, and customers, ensuring your payment information remains as secure as a “well-fitted Helmet.”
• For Marketing (with your consent): To send you information about new products, promotions, or equestrian content tailored to your interests. You may opt-out at any time.

4. Sharing and Disclosure of Your Information

We treat your data with the confidentiality of a trusted tack shop. We do not sell your personal information. We may share it only in these specific circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (e.g., for Visa, MasterCard, JCB, PayPal), shipping carriers, and IT support. These partners are contractually obligated to protect your data.
• Legal Obligations: If required by law, regulation, or legal process, such as a court order.
• Business Transfers: In connection with a merger, sale of company assets, or acquisition, where customer information may be transferred as a business asset.

5. International Data Transfers

We serve riders across the globe (excluding a few remote regions and specific areas in Asia). Your information may be transferred to and processed in countries other than your own, including the United States where our servers are located. We ensure such transfers are governed by appropriate safeguards (like standard contractual clauses) to protect your data in accordance with this policy and applicable laws.

6. Data Storage and Security

We implement robust security measures designed to protect your data from unauthorized access, alteration, or destruction.

• Encryption: Our checkout and sensitive data transmissions use advanced encryption technology (SSL/TLS).
• Payment Security: Our payment gateway is PCI-DSS compliant, ensuring the highest standards for financial data.
• Access Controls: Access to your personal data is limited to employees and partners who need it to perform their jobs.
• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

7. Cookies and Tracking Technologies

Like most equestrian retailers online, we use cookies and similar tracking technologies to “understand the gait” of your visit and improve your experience.

• What are Cookies? Small data files placed on your device that help us remember your preferences, keep you logged in, and understand how you use our site.
• How We Use Them: To enable shopping cart functionality, analyze site traffic, and personalize content (e.g., showing you relevant products like Baselayers or Breeches).
• Your Choices: You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, which we respect and facilitate:

• Access & Correction: You can access and update your account information at any time.
• Deletion: You may request deletion of your personal data, subject to certain legal exceptions.
• Marketing Opt-Out: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any email.
• Data Portability & Restriction: You may have the right to receive your data in a portable format or restrict its processing.

To exercise these rights, please contact us using the details in Section 10. We will respond to your request in accordance with applicable laws.

9. Children’s Privacy

While we sell Children’s Outerwear and Children’s Tops, our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with data, please contact us immediately.

10. Contact Us

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised effective date. We encourage you to review this page occasionally.